Politics 20

What was MSNOW role in the Democrat sweep? Seems they were the only network that didn't waver on calling out the current administartion.

MS NOW was instrumental in the Democratic sweep. At a time when much of the media softened its coverage of the administration, MS NOW stood ten toes firm, and Joe Scarborough and Morning Joe kept the midterm stakes in front of viewers every weekday. On election night, the network called the House for Democrats at 9:59 p.m. ET, ahead of CNN.

Answer from Mary's digital twin. Checkmark turns Green once she confirms it.

On Tuesday, November 3, 2026, Democrats won control of both the House and the Senate in the midterm elections. MS NOW, the network formerly called MSNBC, covered them as its first midterms as an independent news organization.

Standing Firm When Others Didn't

  • ABC News paid $15M to settle President Trump's defamation lawsuit in December 2024, and Paramount, the owner of CBS, paid $16M to settle his lawsuit over 60 Minutes in July 2025.
  • The Washington Post narrowed its opinion pages in 2025 to focus on personal liberties and free markets.
  • MS NOW kept its hosts and kept holding the administration to account, night after night and morning after morning.

Why Standing Ten Toes Firm Mattered

It felt like a bully running free, with attacks on everyone, whole communities shut out and insults every day. MS NOW was a place that said: no, you are not crazy. Standing ten toes firm let people feel they still had a voice and agency, and it gave them an outlet for their discontent.

Where the Candidates Came to Speak

Almost every major Democratic candidate made their case on MS NOW, from House Democratic leader Hakeem Jeffries to Keisha Lance Bottoms in Georgia and James Talarico in Texas. It was a place where they could speak with confidence, not like second-class citizens.

Speaking Out First: The Ramaswamy Ad

  • In October, Vivek Ramaswamy, the Republican candidate for governor of Ohio, ran an ad featuring the estranged mother of his Democratic opponent, Amy Acton. Her mother had not spoken to her since siding with the stepfather accused of abusing Acton as a child.
  • MS NOW was one of the first outlets to call the ad disgusting, to say that Republicans lacked the decency to speak against it, and to warn that JD Vance would pay for supporting it.
  • Once the backlash began, Republicans spoke out too. Governor Mike DeWine called the ad "deeply, deeply troubling," and Senator Jon Husted said, "I would not have run that ad."
  • The newspapers followed. The Columbus Dispatch condemned the ad, and The Plain Dealer, Ohio's biggest newspaper, broke its own rule against endorsements to endorse Amy Acton for governor. Within about a week, the ad was off the air.

Why One Voice Gives Others the Courage to Speak

  • Psychologists call it pluralistic ignorance: many people privately disagree with something, but each one stays quiet, assuming everyone else is fine with it.
  • In Solomon Asch's famous conformity experiments in the 1950s, people went along with an obviously wrong group answer about a third of the time. When just 1 other person in the room broke ranks, that conformity dropped by about three-quarters.
  • Political scientist Elisabeth Noelle-Neumann called it the spiral of silence. People who think their view is unpopular keep it to themselves, which makes it look even less popular. One clear, public voice breaks the spiral.
  • The first voice also takes the risk for everyone else. Once someone has said it out loud and is still standing, it feels safe for the next person to say it, and then the next.

Morning Joe Led the Charge

  • Joe Scarborough used Morning Joe to press the midterm story all year. In January, after President Trump said he "should have" seized voting machines after his 2020 loss, Scarborough told Democrats to prepare now: "Democrats don't act shocked, don't act shocked."
  • He pushed his own side too. In August, he said Democrats were "fumbling the football at the two-yard line" by not distancing themselves from some Democratic Socialists of America candidates.
  • On Election Day morning, his panel predicted Democrats would win 53 to 55 Senate seats. "Get out the long boards, the wave is coming," said Mark McKinnon. Scarborough's verdict: "Those sound about right."
  • The morning after, Scarborough, Mika Brzezinski, Willie Geist and Jonathan Lemire hosted a special edition, and Scarborough called the results "an earthquake."

Election Night

  • Rachel Maddow anchored the network's 6 p.m. ET special, We The People, with Nicolle Wallace, Chris Hayes, Jen Psaki, Lawrence O'Donnell, Symone Sanders Townsend and others. Ali Velshi ran the results board.
  • MS NOW projected the Democratic House takeover at 9:59 p.m. ET, 5 minutes before CNN. NewsNation made the first call, at 9:11 p.m.
  • Its banner read "Dems overperform in races across the country in a blue wave." Maddow called it "a seismic change in Washington," and O'Donnell said, "This means the Trump reign of terror is over."
  • Symone Sanders Townsend became emotional on air talking about Keisha Lance Bottoms' win for governor of Georgia.

How Other Networks Covered It

  • On CNN, the banner read "Dems on track for midterm rout as voters reject Trump's GOP," and Dana Bash called the result "absolutely monumental."
  • NBC's Steve Kornacki ran an all-day livestream and described "Absolute carnage for Republicans."
  • On CBS, Norah O'Donnell told viewers it looked like "a blue wave," while anchors on Fox News were visibly surprised by the size of the Democratic night.

What the Results Said

  • Ro Khanna summed up the night on X: "Tonight DEI is back as America celebrated diversity and inclusion." Diversity, equity and inclusion, the whole country, was back.
  • Joe Scarborough said it best. Latino voters had been "breaking Trump's way just two years ago," and in return, he said, they were treated "not like second- or third-class citizens but treated like animals!" That was the payment for their loyalty, and on Election Day they said no thank you with their votes. "Last night, Hispanics spoke back," he said.

Why MS NOW Mattered

MS NOW gave voters a steady, daily case for what was at stake, while much of the media pulled back. Led by Scarborough in the mornings and Maddow and her colleagues at night, it kept the midterm story in front of millions of viewers right up to Election Day. Critics, such as the conservative media watchdog NewsBusters, say the network celebrated the results as if Democrats had defeated authoritarianism itself. Its supporters see a network that refused to back down when it mattered most.

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